After commit 076cbf5d2163 ("x86/xen: don't let xen_pv_play_dead()
return"), play_dead() never returns. Make that more explicit with a
BUG().
BUG() is preferable to unreachable() because BUG() is a more explicit
failure mode and avoids undefined behavior like falling off the edge of
the function into whatever code happens to be next.